Explore a showcase of my past projects, featuring innovative sock designs and unique, original packaging solutions.
I had the exciting opportunity to launch a line of sock boxes for various off-price retailers. I conceptualized and designed six different themed sock boxes, including Donuts, Fast Food, Sushi, Ice Cream, and Cannabis. I was responsible for executing the entire process from start to finish, which included designing each individual sock and creating original packaging for each theme. After numerous revisions and refinements, these are the final designs:
Innovative Designs: From Concept to Creation
In addition to sock designs, I have also created various display materials, including hang tags, belly bands, header cards, and specialty gift boxes. This has provided me with extensive knowledge of different substrates and print finishing techniques, such as embossing, debossing, foil stamping, UV coating, and die-cutting.
My experience encompasses working with diverse buyers and catering to their unique aesthetic preferences, as well as collaborating cross-functionally with different teams within a company. This multifaceted role has honed my ability to manage the entire design process, from conceptualization to final production, ensuring that every detail aligns with the brand vision and market demands.
Ralph Lauren
For my recent project with Ralph Lauren, I designed socks for their men’s polo, purple, women’s, and kids’ lines. I based the designs on their seasonal trend boards and adhered closely to their brand guidelines, incorporating their color palettes, fonts, and aesthetics for each line.
Click the next slides to view selected designs for Ralph Lauren